Watching this happen feels like an adult on the sidelines gaping at the pettiest slap fight between two man-children. The Chinese authority “ban” on Hallyu entertainment is apparently still in full swing, and reportedly went into effect September 1, 2016 and the trickle down is only now hitting the airwaves. At least K-actor Song Joong Ki‘s hit Hallyu drama Descendants of the Sun was early in the year so he could enjoy his skyrocketed popularity for eight months because now it’s bye bye for Chinese consumers to see his face plastered everywhere in China.
Song Joong Ki was signed on as the high profile face of China’s Vivo cell phones and his deal was reportedly worth a lot and for multi-year. It’s only been a few months since his ad campaign was launched but this week Vivo quietly introduced new spokesman TW-actor Eddie Peng and all traces of Song Joong Ki is now relegated to the past. The company is reportedly furious they were forced to change from Song Joong Ki to Eddie and swallow the endorsement loss but when Big Brother government is the one being unreasonable then there’s no choice but to play ball. Sigh.
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From one handsome hottie to another. <3 <3 That is all. ;-)
Exactly!
hhhhhhhhhhhhhhhhhhhhh I'm sorry but this is sooooooooooooooooo childish!! Song Joong Ki will do just fine without this ndorsement!!
Wow Eddie Peng! Can't say I am too upset about the change.
Agreed. Eye candy to eye candy. I'm good.
Doesn't bother me. It is a Chinese company after all, so having a Chinese actor on the commercial doesn't phase me. Song Joon Ki is laughing all the way to the bank, so no loss to any party except for the Company that paid Song Joon Ki. But it must not be too big of lost to be able to pay Eddie Peng to be the next face of the brand.
You are wrong about the money paid. The reason why so many Chinese companies like Korean stars to be their spokesman is that Korean stars are MUCH CHEAPER than Chinese stars. It's also the same reason why so many dramas, shows, movies, CFs have Korean stars.
So that company needs to pay much more money to Eddie Peng than Song Joon Ki.
Uh, Jkfan fan didn't say anything about how much it would be to pay for k-star vs c-star. She just said that no party lost out except for vivo, but it can't be that bad, since they somehow could still afford Eddie Peng right after having to pay Song Joon Ki.
Eddie Peng is my boo so if he making money for us I aint mad at all
So can people in China still watch kdramas online then? LOL. I'm just confused on how the ban works. A lot of people are still avidly watching kdramas and k variety shows. And how does Victoria and Lay fit into all of this? They're Chinese but they're considered "Kpop idols".
What's Jessica gonna do now? She was relying on China.. Same with T-ara..
poor Eddie Peng, company sounds like "we could have had song joong ki but I guess you will do"
I like Eddie Peng. No loss for me ?
I don't get this China's ban on K-stars? Just a few days ago, there was Yoon Eun Hye endorsing for China's comestic brand. The ban not applicable on her?
Perhaps banning SJK has more impact due to DOFTS great success ! Even as a fan of YEH i can say that SJK is THE hit guy nowadays. It's kind of a warning from chinese government. If we can ban him , we can ban the others too.
what is the reason behind the banning? yeah YEH also a new face for China's cosmetic brand and doing well there..hope there's nothing wrong happened to her