Categories: K-dramas

K-ent Covers the Heavy Handed Excessive PPL in The King: Eternal Monarch Veering on the Absurd

Do you want lip balm, lots of boba milk tea, kimchee side dish in a bag, fried chicken and beer, ice coffee, and a UV light face mask? Does that all sound so random? It’s as random as it sounds when the viewer encounters it watching The King: Eternal Monarch. When a drama is good the PPL is accepted as an annoying evil to pay the people making the drama, when the drama is bad makes the PPL even worse because there is already nothing good grounding the show before random products are interjected obviously. Kim Eun Sook dramas other than Mr. Sunshine (period drama) always have a lot of PPL, recent hits Descendants of the Sun and Goblin had tons of it (like OMG Subway please GO AWAY!) but those dramas were coherent and fun to watch unlike the still mostly incoherent and definitely mostly dull The King. Because it’s annoying me so much I actually actively do not want to buy/eat/use any of the products used here. When Tae Eul’s cop partner actually held up a bag of ready to eat convenience kimchee during their car stakeout I just threw up my hand and sighed.

ockoala

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  • The first photo is probably the ugliest I have seen of any actress putting on lip balm. Lol.

    • Lol . I actually feel bad for lmh . His drama post-military had so much controversy .. wonder if he choose different type drama , are the controversy will as big as this and the ratings in korea will be better .

      • Its okay. He always bounced back. Like he did with personal taste and faith.
        Creatives work is not in his hands.he did his job to bring profit for 32 billion won drama pre airing, many brands came on board for drama bcoz of him and initial buzz. But writing and direction isnt his job. Atleast it ended up as profitable.

      • İ Dont Think So. Lee Min Ho İs So So Popular İn Korea. And People Proud To Have Him İ Dont Know Why You Say This But Lee Min Ho İs Biggest Than Korea And Kdrama ?All People Know Kdrama With Him. Respect To Him.

    • I don’t like this actress. How I wish they chose another actress instead of her. I like lee min ho but i can’t stand watching her

      • I cant stand her eyes.. i kno she is more of a natural beauty bt she shud jus have ddid plastic surgery to her eyes..

      • Lakeland, her eyes are fine to me if she is born that way. But her expression is just unbearable. Look at how she puts on lip balm. Does she look attractive to you? Gosh. I will make sure no one buys that lip balm in my circle of friends. That PPL company should demand a refund. Lol.

      • I don't mind her but I think this pairing is off too. No matter what, OTPs need to be visually compatible.

      • @Lalaland

        She has beautiful eyes and should never have plastic surgery. Her eyes make her a bona fide natural korean beauty so STFU please.

      • I think she is OK.. At 1sy I don't like her as well.. But i like her acting n they have good chemistry as well..

    • The actress actually good in playing Goblin drama. She has a very good chemistry with Gong Yoo. Still remembered how she mourning sadly. And that scene successfully breaks my heart. But i dont know why in this drama, she doesn't has that chemistry with leeminho.and the role that she is playing is annoying. Like she continuesly made it obvious that she forced herself to not believe in leeminho. And even after following him into his world, she still behaved annoyingly. She acted disgraceful towards leeminho even tho she already aware that he is the King. I just cannot accept that she continues to talk rudely to leeminho. Like come on when a prince charming and handsome likes you, how come you acts like you that. Unacceptable

      • Lee Min Ho İs Good What Are You Say?! She İs So Looks Good With Lee Min Ho ?İ Dont Know Why You Hate But İf You Dont Like Dont Comments About Him.

  • I noticed these commericials clear right away while watching the show but aside from that I freaking love the drama. It's honestly addictive and I am hooked now due to the premise being intriguing. The episode seems to go fast and you end up wanting to know what will happen next. It is a less perfect but definitely a crwod pleaser

  • Well noone minds easy money. Though it is irritating bcoz it is so obvious. Chicken saw huge sales increase. People now wanna criticise every little thing just for the sake of criticism when 4th week was actually good watch after first 3 weeks. Nearly 50 advertisers were on board and they need to give then screen time. Simple

  • I figured out what was going on especially in the car where Tae Eul and Jangmi eat the kimichi hahah. It was a funny scene. Hilarious.

    I still loved that episode and the show generally. I am here for the interesting plotline while some are there for the main couple but not me. I am not there for the romance but the storyline has me drawn in and I like how it has progressed so far

  • The way that the camera man framed the first shot says everything about the drama. An A Lister leading lady would never have conceded to this cheap shot.
    LMH should have never agreed to a first time director for his comeback drama. He probably got paid shitload of $$$. I want to see him playing a character with gray shades in his next drama. The Prince Charming roles he settles for are making him look one dimensional. He has it in him to do better. His first drama proves it....Where did all that charisma go?

    • Agree. I have seen many actresses putting on lipstick in K dramas (all PPL). I can recall clearly the beauty of JJH, SHK, and even not-yet-A lister Kim Da Mi (IC), ISH (Gangnam Beauty) or PMY trying to sale cosmetics in K dramas, and they all look very beautiful. But this first photo is just so unflattering to the point of comedically embarrassing. What is the camera man thinking? This is a joke?

  • Hahahahaha. Is that Jangmi holding that. I love that character his hilarious. I find myself enjoying this drama quite alot. I like the main couple I think they are cute together but the storyline is even better

    • I second this. He is funny his basically a cop dressed like a gangster slush thug. He looks tough but his the cutest guy there is ever his a great combo.

      I love the romance aspect. I have seen some of the photos of them on the internet they are super cute together

  • I feel like people are really just nitpicking about everything in this drama. I get that it has a lot of flaws - which in my opinion is largely due to bad writing coupled with bad directing and editing.

    The first few episodes were really confusing and boring. I was honestly rolling my eyes and going - 'huh? what?'. But I think the last episode is quite interesting, now that the story is unfolding. But people have already formed their opinions and are now just watching the drama to mock it. Which is really sad.

    Also, I don't think that LMH and KGU are all that bad. They still need to work on their chemistry, and I am hoping that they will show us that, now that they are sort of 'working together' to protect both worlds. But up until the last episode, I still think that KGU has the best chemistry with KKN - when they are on the screen together, I actually believe whatever it is that they're selling. So, am hoping that LMH and KGU can give us that in future episodes.

  • I am not bothered by PPL I acutlly found it funny other than that I understand why they have to be included.

    I find the premise quite interesting. The CGI execution was at the highest level it seemed like they were in the room at the same time. The storyline progression is also good. They didn't throw to much at us in the beginning. So slowly build up.

    LMH-kGE are simply cute together and I love the chemistry one of the best scene that I have rewatched multiple times hand in the 4th episode where they takes her with him to his world when they cross the portal on his horse probably my all time favourite scene it just had so much momentum that scene.

    The bodyguard and his double are also another great comedic relief but who will Na'ri date the bodyguard or the clown.

  • That why i really admire when they didnt make PPL look obvious in drama ??

    But, PPL in kdrama rarely make me annoyed, really different with PPL in my drama country. I mean, in the middle of arguing everyone stop just to eat biscuit. Like... are you for real??? ?

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