Categories: K-dramas

Thinking of Breaking Up with Now, We are Breaking Up Midway Through the Drama Which Continues to See Ratings Decline and Lack of Buzz

So I’ve been stuck on episode 9 of Now, We are Breaking Up from three weeks ago, and the fact that I haven’t the inclination to keep watching speaks volumes. Last week there was only one episode aired so this week it’s up to episode 12. Ratings continue to drop from 9-13 it’s gone from 6.9%, 6.8%, 6.5%, yesterday was 5.7% and today went down further to 4.9%. And this drama is airing on SBS, it’s not a cable drama so those ratings are so so bad for the big name cast. For mediocre dramas like this, and it’s definitely not a terribly written or acted drama just lacking in oomph and energy and everyone kinda sleepwalks through it, the reason to watch has to be either to know how it’s going to end or interest in the journey. The leads will definitely be together in the end, there is no pressing reason why not other than controlling mother and clingy mentally deranged former fiancee of the dead older brother trying to split them up. So if the ending is set, the journey is what slowly lost me. I was invested early on and had passable interest to keep watching but around the midway point it just petered out. Those who are still watching, share if it’s worth continuing on for me.

ockoala

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  • Meanwhile:

    The Red Sleeve rose from 13.0% to 14.3%. Its highest yet.

    Bad & Crazy dropped from 3.7% to 3.1%. Premiere ratings (4.4%) still the highest.

    Snowdrop dropped from 1.8% to 1.6%.

    Uncle rose from 4.4% to 5.5%.

    Bulgasal dropped from 5.8% to 4.7%. Premiere ratings (6.3%) still the highest.

    Yi Bang Won - TBD. But its ratings so far are promising.

    BTW, Channel A Mon-Tues drama Show Window has been killing it in ratings. Started off at 2.0% and is now at 6.4%.

    • Uncle is a sleeper hit. TVChosun must be very happy. Fantastic for Oh Jung Se as I believe this is his first main lead role.

    • Knetz were actually surprised that Red Sleeve achieved its personal best despite it being Christmas and the episodes airing until 1: 00 am.
      Tbh, this drama even had the potential to cross 20 pc. Epi 12 already had 13+pc rating and with the momentum picking up in the last 5 episodes viewership numbers would have reached a new height.
      Only if mbc were smart and didn't rush it?. 3 episodes aired during Christmas holidays and the next 2 during new year's day that too until 1: am. And let's not even talk abt the stiff competition from the jam packed slot. Still it did well.
      Anyways , i am positive they will cross 15pc in the last 2 episodes. The whole team deserves that reward vacation.

  • Crikey. You endured this trainwreck longer than I did, Koala. Hard-dropped it after 4 episodes. I so badly wanted to stick around for the fashion backdrop but I just couldn't take it anymore.

  • Congratulations for reaching episode nine Ms. Koala. After checking out the pilot episode I didn't stick around.

    To be honest I am more interested who styled her hair. Because it looked so lifeless and limp, perhaps hair extensions?

    This is a wake up call for SHK. Jirisan at least did 7% in TVN just like SHK's Encounter. For a public channel the locals definitely showed no interest for this kind of story anymore.

    I know ratings are no longer how it used to be, which is why shows with several leads as costars definitely bring in more viewers. Ratings winner like Hospital Play list and Penthouse as more recent examples.

  • Jeez. Song HyeKyo has the same expression on all the screenshots you posted (except the 2 smiling ones). It looks like reviews are true that she's even more bland here than ever.

  • Think I dropped around ep 9 too. Or was it 8?

    Koala, this show is the definition of terribly written and acted.

  • How can you say this show is not badly written? It’s very badly written. The lines were so unrealistic, those that were supposed to move me only make me cringe.

  • This is a huge underperformer for SBS. I don't think you are the only one who feels that way. Main complaint I see everywhere is that it's just so boring and draggy. It's telling that the ratings have been decreasing steadily week on week. People criticise Jirisan but at least its ratings remained steady in the mid-7% to 8% after the initial drop.

    I don't get why Song Hye Kyo and her agency thought this drama was the right one for a comeback. The plot sounded painfully boring and flop Jang ki Young is like Typhoid Mary when it coms to leading projects. As soon as he was cast opposite SHK as male lead I knew this wasn't going to be hit.

    I wonder if this was some old rejected script the writer had lying around and polished up quickly. It does not compute that the same writer of Misty wrote this dull and outdated script.

    • JKY isn’t the biggest problem here. NWABU was supposed to be a “female centric” drama and SHK was expected to carry much of the show. Stronger actors have been able to drag along a weaker partner (like Honey Lee did), although to be fair the script needs to be halfway decent.

      • True SHK is the top star but this is supposed to be a romance and a romance drama depends on it's main couple. Previously, SHK has had very charismatic, talented leads to balance out her mediocre skills but JKY is charisma hole and a lacking actor himself so they ended up with whatever this is.

    • I'm proud of Jirisan, it's my personal favorite this year. I know it has a lot of flaws, but it's like it had found it's place and had steady ratings, and if we look at viewership it wasn't bad...

    • Jang Ki Yong doesn't have that ability to pull ratings that's why it is a surprised why SHK picked this project that is really bound to fail from the start. Sigh.

  • Tbf, it's because of Christmas and the intense competition that the ratings went down for most of the dramas.
    For example Red sleeve with the current momentum in its story, it should have already achieved 15pc by now if not for the holidays. Also, back to back airing on the same day added another burden.

    But I agree with Koala . 4.9 is a bit too low for a song hye kyo drama. Wonder if it will beat world's within's lowest record of 4.8.

      • She did say she will stop writing on the ratings battle cause clearly TRS is the winner.
        And this is not really a news site it is her personal blog. So she can write anything.

        I personally would wish she would write on TRS and gush about it cause I do think it is brilliant and awesome. But reading her posts on TRS, I always felt that she has not yet watched it, but she has admittedly said she watch NWABU.
        And even if she did watch TRS and not write about it, I just dont get why we should be policing her over it...

      • @Ren

        I agree with you. I also think it would be great if Koala occasionally did a ratings report of ALL dramas airing in a particular time slot (like the first commenter did) even if she's not watching those dramas. She could just let the viewers of those dramas discuss in the comments section. It would also be a good way to keep track of everything airing.

      • @el arco iris, People can go to other sites like Dramabeans if they want to see and keep track of all the show ratings and discuss them. This site functions more as a gossip site and has its niche.

      • @Yzma

        Yes, I'm aware of this site's niche, thank you very much. That is why I wrote “occasionally” which means “sometimes” or “once in a while”. And it was a very harmless suggestion to the blog owner which she is NOT obliged in anyway to heed. HER blog, HER show. She can run it however she wants and I support her.

  • lmao, i'm ahead with 1 ep, dropped it after ep 10. First 4 ep was fun though. The rest is not bad bad, just bland with no unexpected twist or anything to keep the viewers interested. I turned to watched bulgasal with zero knowledge what it was about and it turned out more than fine. I've always liked lee jin wook and i don't know why he hasnt hit that stardom yet.

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