Yu Shu Xin Sets New Record for Fastest Sales of a Chinese Fashion Magazine with Her December 2024 Cover of Cosmopolitan

I’m so glad I became a Yu Shu Xin fan after her turn in My Journey to Love and continued to enjoy her in Sword and Fairy 6. She is so polarizing with the love her/can’t stand her extremes that it would be annoying to watch her succeed and everywhere when one doesn’t like her. After the unexpected hit that is Love Game in Eastern Fantasy, she has parlayed that into a cover and pictorial for the December 2024 edition of Cosmopolitan in China. Cosmo was smart to get her on the cover right away during this buzz period because the issue has now set a record for fastest volume sales upon launch, breaking the record previously held by Dilraba Dilmurat in her September issue. Congrats to Yu Shu Xin and I love this spread, it’s so atmospheric and pensive.


Comments

Yu Shu Xin Sets New Record for Fastest Sales of a Chinese Fashion Magazine with Her December 2024 Cover of Cosmopolitan — 11 Comments

  1. I would not have recognised her if you did not mention. Different make up techniques can really change a look…I have never learnt applying makeup…

    Looks like her cute and sweet image is popular in CHina. She may come from a wealthy background but she did work her way up in her own pace at her own terms. I have to give this young lady a big clap. “Well Done”

    • I used to watch those viral make up videos that completely transform people and I’m always in awe at what these make up artists can do. I end up wondering if it’s real or an edited video lol. Their face is just the canvas, I guess!

  2. She certainly is beautiful. Hope she gets more roles along the way. Her voice may get annoying to us not used to nasally voices but she certainly has that star quality.

  3. I’m too old (same age as YSX) to enjoy the type of characters she play. Thankfully the Chinese market is big enough to not let one star overtake the entire market no matter how popular they are. So it doesn’t really annoy me as long as she sticks to the cute bubbly chars and leave the Hua Zhi, Jiang Li type of chars to more mature actresses.

  4. She’s not to everyone’s taste but I really enjoy her on and offscreen. Nobody does adorable like her and her offscreen personality is incredibly likeable because she just seems so genuine and true to herself. She has a really strong sense of self and that definitely helps her in navigate this industry.

    • I’ll be the first to admit that when I first saw her entrance on Youth With You 2, I was like W-T-F.. why is this girl so weird and over the top. But as the show went on, you just realize she enjoys being wacky and larger than life. I also agree that she does seem to have a very strong sense of self. I remember when Snow Kong Xueer was struggling with being the center of one of the songs, it was Esther who gave her advice to stop being so self conscious and concerned with what other people think (that idol baggage).

  5. When I first saw her pictures, I have to admit that she’s not someone who I consider extremely beautiful but she has a very unique genuine personality about her that makes her stand out. The more I see her, the more I adore her.

  6. I’m not a fan of those sweet characters she always plays and find them annoying but kudos to her for milking it and getting popular from that. She’s doing really well for someone with a fishmonger face.

  7. I’m so glad she’s getting recognized for her own hard work rather than just being a rich man’s daughter. She’s grounded and has got a good head on her shoulders so she will go far. Love the pictures!

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