I freaking love this latest Hyun Bin pictorial for the outdoor wear brand K2, but I can also see why it may not be everyone’s cup of sexy tea. Binnie has been the face of this brand for multiple seasons now, but in the just released stills from the upcoming fall/winter 2015 pictorial, he’s going for the grizzled outdoorsman look that has me making purring sounds as my toes curl from all that manly shooting off the screen. I especially love the pictorial for not photoshopping away his wrinkles and eye bags, and instead letting him look vaguely like he could have just come inside from a week spent in the mountains. So many Korean outdoor wear ad campaigns are so prettily posed it makes the clothing look like it was meant for posing rather than serving a functional purpose. More grizzled Binnie any day for me over waxy not-a-hair-out-of-place parka ads.