When young people tend to take things for granted but living through changing tides allows appreciation in the moment. Rom-coms used to be a dime-a-dozen in K-drama land and honestly most were meh and only some exceptional but even the meh ones were worth watching as time wasters. Then the great rom-com demise of the 2010s happened where a decade of falling terrestrial ratings hit this genre the hardest. So I am thoroughly pleased with the raging success of jTBC rom-com King the Land even if it’s the least engaging/compelling of the three high profile weekend dramas for me. I’m just so happy to see Junho playing the classic chaebol learning to love and Yoona as the Candiest of all Candys that it doesn’t matter the plot is thinner than a semiconductor wafer the success of this drama just means productions will be more willing to produce rom-coms in the future and yay to that. Also, these two are just too cute for words onscreen, this whole drama rests on their onscreen star appeal.