Yu Shu Xin Sets New Record for Fastest Sales of a Chinese Fashion Magazine with Her December 2024 Cover of Cosmopolitan

I’m so glad I became a Yu Shu Xin fan after her turn in My Journey to Love and continued to enjoy her in Sword and Fairy 6. She is so polarizing with the love her/can’t stand her extremes that it would be annoying to watch her succeed and everywhere when one doesn’t like her. After the unexpected hit that is Love Game in Eastern Fantasy, she has parlayed that into a cover and pictorial for the December 2024 edition of Cosmopolitan in China. Cosmo was smart to get her on the cover right away during this buzz period because the issue has now set a record for fastest volume sales upon launch, breaking the record previously held by Dilraba Dilmurat in her September issue. Congrats to Yu Shu Xin and I love this spread, it’s so atmospheric and pensive.


Comments

Yu Shu Xin Sets New Record for Fastest Sales of a Chinese Fashion Magazine with Her December 2024 Cover of Cosmopolitan — 4 Comments

  1. I would not have recognised her if you did not mention. Different make up techniques can really change a look…I have never learnt applying makeup…

    Looks like her cute and sweet image is popular in CHina. She may come from a wealthy background but she did work her way up in her own pace at her own terms. I have to give this young lady a big clap. “Well Done”

  2. She certainly is beautiful. Hope she gets more roles along the way. Her voice may get annoying to us not used to nasally voices but she certainly has that star quality.

  3. I’m too old (same age as YSX) to enjoy the type of characters she play. Thankfully the Chinese market is big enough to not let one star overtake the entire market no matter how popular they are. So it doesn’t really annoy me as long as she sticks to the cute bubbly chars and leave the Hua Zhi, Jiang Li type of chars to more mature actresses.

  4. She’s not to everyone’s taste but I really enjoy her on and offscreen. Nobody does adorable like her and her offscreen personality is incredibly likeable because she just seems so genuine and true to herself. She has a really strong sense of self and that definitely helps her in navigate this industry.

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