I most recall soju brands putting their spokesmodel actress or idol starlet on the bottles labels in addition to the brand advertising and it definitely sells well. K-actor Byun Woo Seok will now have his face on a pack of Paldo instant noodles the Paldo Bibimmyeon II that looks like chapaghetti with more dried veggies in it. Paldo announced that the … Continue reading →
So I thought Byun Woo Seok would be the face of Clinique Men when it was announced the brand had selected him. Turns out he may still be doing the Men or the skincare line, but he’s also doing their makeup endorsement. His first pictures are out for the August 2024 edition of Dazed Korea magazine where he is clearly … Continue reading →
I hope this is the end of the public holding Byun Woo Seok personally to task for his action/inaction at that moment in the airport when his security team was checking other passengers tickets, blocking the entrance, and shining flashlights in the eyes. Those were the conduct of the security team hired to protect him last week as he left … Continue reading →
It looks like the airport scandal impacting Byun Woo Seok will not have a fallout on his haul of new endorsements accumulated these past two months since Lovely Runner became a cult hit in May 2024. There has been no news on any of the new endorsed brands dropping him, and there is news today that he’s added Clinique Skincare … Continue reading →
Sometimes when there is a scandal a celeb gets a nickname that is hard to shake even if the scandal blows over. I hope Byun Woo Seok doesn’t get saddled with one that is catchy for this past week’s private security at the airport overstepping their bounds and imposing on other travelers. The matter is still percolating in South Korea … Continue reading →
So I’ve seen enough celeb scandals in South Korea to know that the first defense is a good offense. And the agency for Byun Woo Seok did not do that, to date he still has not released a statement explaining his side of what happened and also apologizing regardless of right and wrong but simply that people around him inconvenienced … Continue reading →
This summer must feel like the best of times, the worst of times for actor Byun Woo Seok. Having a meteoric rise in popularity means heightened scrutiny and also nonstop travel and events for him. So it’s not wildly unexpected to land himself in a scandal and I just hope the resolution is handled well by him and his agency … Continue reading →
One of the top hates of South Korean is when the rich/powerful/famous misuse their authority. Case in point warm nuts Korea Air heiress and her Nut Rage Incident a few years back. Last weekend’s complaint against actor Byun Woo Seok and the actions of his privately hired security at the airport inconveniencing and overstepping their bounds against travelers by checking … Continue reading →
With K-actor Byun Woo Seok‘s exponential popularity rise this spring he’s been traveling nonstop this summer for fan meetings, magazine shoots, endorsement deals, and attending fashion shows. That means he’s in and out of airports a lot and this weekend a traveler went public that his private security detail at the airport was overly protective and made other travelers uncomfortable … Continue reading →
Hahaha, this is going to generate some debate but oh wells, it’s still one point of reference. U-Next the largest streaming platform in Japan is declaring Lovely Runner the number 1 most popular Hallyu K-drama in the first half of 2024. I have no doubt LR is mega popular in Japan and if it wasn’t for the presence of Queen … Continue reading →
For a very specialized bank that originated for the agricultural sector, NH Bank (Nonghyub Bank) is a surprising hypebeast when it comes to selecting spokespersons. Earlier this year after Han So Hee got into a love train scandal with Ryu Jun Yeon and Hyeri, she lost a few endorsements and one of them was NB Bank. The Bank ended its endorsement deal with … Continue reading →
Once again, if Byun Woo Seok‘s agency is orchestrating these articles please stop. It’s turning his incredible rise thanks to Lovely Runner into overkill. This week he’s been off attending an European fashion show, then doing his Asian overseas fan meeting, and missed the group reward vacation for the drama, and once again his every move has been making K-ent … Continue reading →
There is a solid group of K-models turned actors that Byun Woo Seok is joining but as the latest he’s got a chance to be the greatest in terms of his breakout leverage. To name a few, there is Kim Woo Bin, Nam Joo Hyuk, Kim Young Kwang, Lee Soo Hyuk, and more, and right now I can’t think of … Continue reading →
