Skincare and makeup brand Clinique was one of the many brands that K-actor Byun Woo Seok signed with to become a spokesperson for in Korea after his Lovely Runner breakout. This week he attended a CF event for the brand where judging from the intense attention from the media and fans the airport security scandal in the summer appears to be fully in the rearview mirror. He looked great in a simple white sweater shirt tucked into black slacks and really nicely done makeup. Of course male stars wear makeup when attending events that a given but too much or poorly done makeup is the worst and just the right touchup like here delivers a picture perfect model for cameras to capture.
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I fully plan to watch tvN Mon-Tues rom-com No Gain No Love with Shin Mina and Kim Young Dae, just haven’t had time to start yet. Early reviews have been good so far, and seems like polarizing than same network … Continue reading
I most recall soju brands putting their spokesmodel actress or idol starlet on the bottles labels in addition to the brand advertising and it definitely sells well. K-actor Byun Woo Seok will now have his face on a pack of … Continue reading
So I thought Byun Woo Seok would be the face of Clinique Men when it was announced the brand had selected him. Turns out he may still be doing the Men or the skincare line, but he’s also doing their … Continue reading
I hope this is the end of the public holding Byun Woo Seok personally to task for his action/inaction at that moment in the airport when his security team was checking other passengers tickets, blocking the entrance, and shining flashlights … Continue reading
It looks like the airport scandal impacting Byun Woo Seok will not have a fallout on his haul of new endorsements accumulated these past two months since Lovely Runner became a cult hit in May 2024. There has been no … Continue reading
Sometimes when there is a scandal a celeb gets a nickname that is hard to shake even if the scandal blows over. I hope Byun Woo Seok doesn’t get saddled with one that is catchy for this past week’s private … Continue reading
So I’ve seen enough celeb scandals in South Korea to know that the first defense is a good offense. And the agency for Byun Woo Seok did not do that, to date he still has not released a statement explaining … Continue reading
This summer must feel like the best of times, the worst of times for actor Byun Woo Seok. Having a meteoric rise in popularity means heightened scrutiny and also nonstop travel and events for him. So it’s not wildly unexpected … Continue reading
One of the top hates of South Korean is when the rich/powerful/famous misuse their authority. Case in point warm nuts Korea Air heiress and her Nut Rage Incident a few years back. Last weekend’s complaint against actor Byun Woo Seok … Continue reading
With K-actor Byun Woo Seok‘s exponential popularity rise this spring he’s been traveling nonstop this summer for fan meetings, magazine shoots, endorsement deals, and attending fashion shows. That means he’s in and out of airports a lot and this weekend … Continue reading
Hahaha, this is going to generate some debate but oh wells, it’s still one point of reference. U-Next the largest streaming platform in Japan is declaring Lovely Runner the number 1 most popular Hallyu K-drama in the first half of … Continue reading
For a very specialized bank that originated for the agricultural sector, NH Bank (Nonghyub Bank) is a surprising hypebeast when it comes to selecting spokespersons. Earlier this year after Han So Hee got into a love train scandal with Ryu Jun Yeon and … Continue reading