I’m not sure what this means in the grander scheme of things in the world of K-dramas but I’ve lived through plenty of ups and mostly downs these days as ad revenue and viewers have fled. MBC was reportedly considering ending prime time K-dramas earlier this year which would have been earth shattering a decision. This week the network announced that it will start airing prime time K-dramas, the Mon-Tues and Wed-Thurs block, an hour earlier at 9 pm (21 hr) rather than the standard 10 pm (22 hr) time slot that all Big Three network prime time K-dramas have aired. Currently cable network tvN airs its Mon-Tues and Wed-Thurs K-dramas at 9:30 pm, as does jTBC with its Mon-Tues drama, so the MBC move will take it out of competition with KBS and SBS dramas but overlap with the first half airing of tvN dramas. The time slot move will start with the new dramas to premiere Partners for Justice 2 and Spring Night. Continue reading →