Ethan Ruan’s next project, the big-budgeted HK/C period movie The Flying Guillotine, has had its start date for filming pushed back a couple of times now. So Ethan’s been chilling by doing endorsements in the Mainland, and he recently filmed another CF for Pepsi as one of their Mainland spokesmodels.

This CF marks Ethan’s first time in period historical attire for any project, and damn does the boy look fine. I wasn’t sure Ethan could pull off the armour and warrior look, because he’s so darn pretty, but surprisingly he does. The CF itself is really cute as well, so have a watch.

In the CF, Ethan plays an unidentified warrior who goes to extreme lengths for a bottle of Pepsi. Which apparently bestows martial arts abilities in the form of a powerful burp. Pepsi is purposely keeping the identity of his character a secret and is inviting fans to guess by logging on to the Pepsi China fan forum, which is a brilliant interactive idea. It could be either a real historical figure, or a famous novel figure.

Pepsi CF – The Great Wall Edition: