I think Jeon Ji Hyun can still sell anything in South Korea so having her as your brand’s CF model is a no brainer. But popularity from new gen in the past hasn’t affected her but K-ent is nothing that two long running CF campaigns with Jeon Ji Hyun have recently switched to new models after over a decade or more using her. Jewelry brand Stonehenge has the biggest girl group debut in the last year NewJeans as the new face while Asian Gap that is Giordano has brought together Han So Hee with Cha Eun Woo to refresh the campaign look. K-ent is wondering if this is the beginning of her losing more mainstream CFs to younger IT stars and we’ll have to wait and see on that.