Categories: K-dramas

K-netizens Target Shin Hye Sun Leading to Mask and Fried Chicken CFs Dropping Her After Being Swept Up Tangentially in the Joseon Exorcist Controversy

This is why K-ent has such a high rate of suicide people, what we’re seeing happen in real time with the angry furor over fictional entertainment products is a big part of why the industry so problematic with the pressure to always be on the side of what the public deems is right. The Joseon Exorcist controversy, itself a whole shit show, has expanded to wrap in K-actress Shin Hye Sun for her last drama Queen Cheorin (Mr. Queen). That drama was written by the same screenwriter and when it aired netizens had complaints about historical distortion as well. QC remained a ratings hit and aired for its full run, and after the drama finished Shin Hye Sun gave an interview that she felt the role was a once-in-a-lifetime chance that she has no regrets doing. That set up netizens who apparently wanted her to disavow the drama for all its infractions against South Korean history, or what else I don’t know because how does one behave/act/speak in a way that mollifies an amorphous entity that is “K-netizens”. She has since lost two CF sponsors, one for face masks and the other for fried chicken that just recently aired with her QC character enjoying modern fried chicken in Joseon Korea. I hope she’ll be fine in the long run because she’s one of the longest toiling supporting actresses who deservingly made it just a few years ago and has massive amount of actual acting skills.

ockoala

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  • Knetz deserve all the plastic actors and their wooden acting in garbage dramas....I hope they enjoy them because clearly actual actors, ones who know the A in acting, they'd rather hound them for sport.

  • Those sponsors are absolute chickensh~t for this. Did they not purposely choose her because of her Mr. Queen success? Even using her MQ character for the CF? And they won't even stand behind her for fear of backlash themselves. Who will K-netz target next? Ongoing River's NIW because of his association with MQ? What the bloody hell?!

    • fans always inserts/ mentions this so so drama in every article if this blog. Donr worry the drama isnt popular or a hit so it wont be targeted,

      • LOL. You're hatred towards KSH fans is so obvious. What a lonely human being. River is still better, ratingswise and quality, than Backstreet Rookie which you proclaimed will hit 20% raitngs and will be the biggest drama of 2020. Hahahahha

      • @joane is a known troll. Don't engage with her. One reply is enough. If we reply to her, this thread will go longer, and KSH fans will once again be gaslighted and accused of “playing victims” and making this article about KSH.
        Decent people on this site all know that it's relevant to mention Na In Woo as he was a cast of Mr. Queen too, they will understand, no need to justify it to this troll.

        AGAIN, DON'T REPLY TO JOANE THE KNOWN TROLL

      • Here we go again, Joane. Whatever you say, RWTMR got stable and strong ratings and currently, one of the most buzzed dramas these days. Stay bitter because Kim So Hyun star power is formidable. She can stand any challenges and controversy because she got the talent and support to back it up.

      • Wasn't NIW a cast of Mr. Queen too? It's natural to mention him and be worried. In fact I'm worrying about Kim Jung Hyun too, he may be the next target

      • When @observer said on another article that KSH fans attract the worst kind of trolls and bullies, this is what she meant. @joane is the worst my eyes laid upon on this blog. Like everyone knows already that she's a troll but she still passionately comments and instigate. What a petty person she is.

      • @joane,

        I dropped River even before Jisoo's scandal and I'm not a fan of anyone in it. But I know the hell they've been through already. And I'd hate for this JE fallout that's already making SHS collateral damage to affect anyone else associated with MQ and whatever project they're working on.

        Don't make assumptions about me when you don't know me. So I'll thank you to f~ck right off.

  • OMG!!! This has gotten WAY out of hand. Really K-Netz????!!!! Can something be done about these Netizens who have some much spare time to complain just about anything??? (I am asking from a legal standpoint). Like for ex: Ban these people off of the forums that they are posting or issuing them fines somehow.
    I feel bad for Shin Hye Sun, she has worked hard all these years to get where she's now. I hope she comes out of this mess stronger than ever to prove all these crazy out of control people wrong.

  • Okay, I commented in a previous article that the JE backlash was understandable, but this is just RIDICULOUS. Shin Hye Sun worked hard in her career, being a supporting actress for a long long time, and now that she's getting her very much deserved popularity and appreciation, they're tearing her down too? There's literally nothing wrong with what she said, it was indeed a great role that showcased her acting skills, and KNetz still found a way to twist her words into something negative? And then they will preach about mental health when a famous person killed themselves? What a joke.
    KNetz.. I have no words, they're truly something else.

  • since knetz are so eager to boycott anything related to the writer, mr queen and je, they should boycott all already. why they didn't target the broadcaster? boycott sbs and tvn too. since they said that the casts didn't have awareness abt the scripts, so they should also blame sbs and tvn for not having the same awareness. coz they allowed the drama but didn't read the script at the 1st place. so now, stop watch any dramas broadcast in sbs and tvn. don't be selective when boycotting. just boycott all already until satisfy.. just boycott ur own ppl ?

    btw, have that park something writer has already apologised? he is the one that has to be blamed the most. he started this mess. don't go hiding. be responsible! why others have to held responsible for ur mess? such a coward

  • I think Koreans are bored.

    What’s more alarming about this issue is, they are entertaining those complains in such a way which is more destructive.

    • Those with liberal Western leanings may not understand that others take their culture and history more seriously particularly given South Korea's historical baggage with China and Japan.
      SHS could have displayed higher EQ during the interview to avoid being seen as tone deaf and a sell-out by K-netz. But the latter need to watch out on the harrassment or they may end up triggering another suicide.

      • I do understand the sentiment, and if indeed the production is subtly serving China at the expense of the Korean culture, then there is a valid reason for the protest. And this serves a lesson for any production company for future productions.

        However, if they are just unreasonably gunning anyone e.g. in a case of SHS, then they probably more harm than good.

      • @MistyEyes - yours is the most reasonable comment I've found on the matter so far. Let's not forget, these are KOREAN dramas and most of us here aren't Korean, but seeing your culture being denigrated and appropriated by a more powerful country and then seeing media/drama that seems to back it up is legitimate cause for anger.

        The backlash falling on poor Shin Hye Sun is just wrong though. I hope at the very least that she wasn't forced to pay a penalty fee, she didn't do anything to deserve it and the scandal isn't a result of her actions.

      • @MistyEyes and @RoyalWe

        ?? for your comments

        I’m actually stunned that the netizens are going after cast members. They didn’t write the script, merely playing what was written. Logically speaking, I’d expect the public to be more incensed at the writer and production team. Poor SHS and JDY! No actor deserves to suffer because of this fiasco.

  • I don't understand why Koala can't see the controversy or fully understand it. I am not korean but Turkish and I can completely the controversy and think it is legit and their right. Tho I think the Shin Hye Sun outcome is little bit harsh but the comments may have triggered them.

    Imagine if this had happened to one of the kings of the Ottoman empire. Lets say one of the biggest names ''Sulaiman the great'' The uproar would have been gigantic to the point that it would have inflicted everyone from camera to extras to stuntmen. The fall out would have been massive. King Sejong is the biggest king of korean history.. The choice itself was very bad by the production team

    • According to my understand King Sejong is one of their biggest founding fathers. The most important influencer in Korean nationalism. The uproar has legitimate grounds from their perspective tho I hope they keep Shin Hye Sun out of this

    • Yeah, I don't understand too how Koala can be so ignorant about this issue....but if koala pro ccp then I can see why they have such a bias view of this issue

    • It's TAEJONG. Not King Sejong. I would understand if it's King Sejong, but let's not act like King Taejong was an angel lol. There have been worse and crueler depictions about him in kdramas compare to him going on a rampage due to hallucinations in JE.

  • This is truly disappointing and setting a very dangerous precedent! I can understand criticism and outrage over a drama and its setting, at least to a point, but when when individual actors and actresses are targeted this is taking taking the issue to a new level.

    The fact that companies and sponsors are quick to drop dramas and endorsements - are they that scared of the back-lash?!

    All I can say is that the events of the last two days have been extremely upsetting!

  • This is not right. I get why the Chicken Ad immediately got hit but why even the mask ad?

    Will someone put a stop to this? Shin Hye Sun did not commit any crime or did anything to be dropped like that.

    JE already got cancelled. Isn't that already enough? What do they want actually? The production already apologized, their work shutdown. I'm pretty sure everyone from the cast and crew are already devastated by what just happened.

    Truly not comprehending all of these.

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