Only someone as charismatic and as good of an actor as Cha Seung Won can seamlessly toggle between such disparate images. On one hand there is Cha Seung Won the A-list actor and still-got-the-strut male model, on the other hand there is Chajumma, the person you want to be stuck on a deserted island (or remote fishing village) with. Cha Seung Won’s career is off to a red hot start this year already thanks to the record breaking ratings for Three Meals a Day: Fishing Village, and all everyone is talking about is Chajumma, the one who whips miracles meals out of meager provisions to feed everyone. Thanks to the popularity of Fishing Village, Cha Seung Won’s CF gigs have exploded in the last month and the industry is calling it an “all kill” for how his CFs in just the month of March have hit all major sectors – food, drink, sportswear, and video games. He’s also splashed across the cover and pages of elite fashion magazine L’Officiel Hommes, looking smoldering as ever.