It’s a great time to call in the national big guns when it comes to zero negative publicity and 100% charm, what with Korea dealing with cleaning up after a huge political scandal and having to show it’s best side as publicity ramps up for the 2018 Winter Olympics in Pyeongchang. Kicking off an early ad campaign is Coco-Cola bringing together the buzziest K-actor of 2016 Park Bo Gum with Korea’s most famous Olympic athlete in any sport figure skater Kim Yuna. Their appear is basically white bread meets white rice, nutritious delicious and non-objectionable, what better spokes person to hold up the Olympic torch and welcome visitors to ready for Korea in less than twelve months.