I’m pretty immune to celebrity endorsements making me want to buy something, the last time I really had the urge was when Yoon Eun Hye was the face of Cartier during the relaunch of the Juste Un Clou collection. Leave it to her Coffee Prince charming costar Gong Yoo to elicit a shiver of desire for an item just become he’s shilling it. The Goblin star visited Taiwan this week for the launch of the new Asus cellphone with the continued mobile phone trend of highlighting its ability to take incredible selfies. I’d buy that phone just to get onstage with Gong Yoo and snap a selfie, amazing or not his smile just melts away my hardened resolve not to get bamboozled into wasting money on things I don’t need. I just love how incredible he looks in a simple white button down, and kudos on the unexpected black stripe along the side to add fashion color to an otherwise safe and bland outfit.