I’m still pinching myself despite posting multiple times about the Kim Bum and Ariel Lin collaboration for the Echitoo Fall ad campaign. Fandoms colliding is a magical and interesting experience, one which either works or fails spectacularly. Everything about the Bummie and Ariel couples shoot for Echitoo screams Epic Amazeballs. Ariel looks younger than her age while Bummie channels a much more mature guy than his real age, and together they have the best kind of synergy in print. It’s a kind of awareness but not overly reliant on each other, so they are both posing individually and aware of each other when they are in the same frame together. Bummie is making a concerted effort to break into the China market and I think this ad campaign is the first step in the right direction. Bringing the final remaining official pictures that have been just released, as well as glimpses of their ad in the store. These two just take my breath away.
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