I wonder if Chinese casual wear brand Semir is playing a Pokemon game of “Gotta Catch ‘Em All”? How else to explain the brand snatching up one Korean male Hallyu star after another for its clothing campaigns. Kim Woo Bin is the latest to join the Semir line up that includes Lee Min Ho, Kim Soo Hyun, and Lee Jong Seok. The company just announced this week that Kim Woo Bin will be added to the line of endorsement models and will shoot an ad campaign for the upcoming season (the picture above is not from the brand).
I’m glad Woo Bin’s popularity in China has been validated by joining the other three stars in repping this brand which has a keen eye for the current hot Hallyu faces. Unfortunately the brand’s clothes are dull and its ad campaigns even duller, and even finding the most popular Hallyu star can’t magically make their clothes look remotely worth wearing. Check out a smattering of the recent ad campaigns below and get ready for dorky Woo Bin coming up.