This is one match made in sweet heaven. Lee Min Ho recently became the spokesmodel for Italian chocolate brand Ferrero Rocher, of the round golden foil wrap fame that nearly everyone must recognize since the product is sold at every airport and gift shop around the world. I find the selection of Lee Min Ho to hawk the product a great synergy because he gives off the same vibe for me – safe, tasty, with a mass appeal.
Ferraro is basically the Starbucks of gift chocolates, and Lee Min Ho as a K-star has that similar type of solid and non-edgy appeal, and if one wants some Blue Bottle joe rather than Starbucks then head right on over. Both can coexist in harmony if you ask me. For the Ferraro ad campaign, Lee Min Ho went over to Rome, Italy for the entire shoot, dressed in a true blue suit with a chocolate colored tie, nicely accentuating his long lean frame and pairing nicely with his warm smile.