This is an interesting case result to see what are the reasons for South Korean viewers to use one streaming platform (or two) over the others. Most are pay to subscribe so it has to have lure to get folks to shell out the monthly subscription. To no surprise, the number 1 streaming platform in South Korea in Netflix, which is not a SK company and sometimes local regions prefer a local streaming platform due to programming that better suits their tastes. I hear Netflix has a huge SK office and team working solely on SK programming so that makes sense for why they have won the market. Reasons viewers give for using Netflix – many overseas shows, original programming, ease of use (quality, subs, and toggling), with the con being less K-dramas and K-variety than other streaming platforms. Then comes Waave – good for re-runs of K-dramas, good for re-runs of K-variety, with the con being fewer K-movies. TVing is next and viewers love that it has the most CJ content from it’s dramas to variety shows and can watch CJ programming live. The last popular is Watcha – lots of Korean movies, ranking and points for shows from viewers, HBO, can subscribe for multi-periods and get discount.