I didn’t pay attention to the airing schedule for Reborn Rich (The Chaebol’s Youngest Son) so it was like a treat from the drama gods to wake up on Sunday with a new episode 3! jTBC is airing three episodes each week from Fri-Sun and what a great way to kick off a ratings hit and critically lauded new drama. Episode 2 on Saturday went up over 2% in ratings to 8.845% and that’s a certified hit for the cable network. Then episode 3 went through the roof with 10.826% ratings. Even better was how insanely good episode 2 was, it blew everything out of the water when Lee Sung Min‘s patriarch arrived and stole every scene without even needing to, he’s that good and charismatic and also plays a fascinating character. The way the entire family revolves around him, needs him, fears him, craves his attention, the interpersonal connections are well laid out from the get go and the incredible supporting cast nails each unique son/daughter/in-law role. Kim Kang Hoon was epic as young Song Joong Ki in the body of the youngest grandson, going toe-to-toe with acting god Lee Sung Min and holding his own. It’ll be interesting to see how the ratings go but as far as quality and an interesting story this drama has it enough to keep me hook hopefully for the duration of its run.