So it’s fascinating always to look deeper into why a project succeeds or fails. And for modern friendship and romance C-drama Love Endures airing on terrestrial Jiangsu TV and streaming platform Youku it’s not done as well as expected. Youku is marketing the heck out of it as best it can and there is viewership, so the issue is that it’s not as buzzy, well-received, or a breakout hit considering it stars Yang Zi and has lots of backing. The core reason is that the drama is just okay in story, male lead Fan Cheng Cheng hasn’t leveled up to carrying his weight in the drama, and the domestic C-viewers have grown pickier with shows. Insiders are saying Love Endures in prior years would have been a small hit, with the premiere ratings good and staying that that level through its run, albeit not going up during the airing. But now the premiere ratings are good but then went down during its run, that’s the core issue that viewers don’t have patience for dramas to get better and are quicker to nope out.