Oh this is a fun question to ponder! A recent hot post has K-netizens heatedly discussing what they think the biggest “Thing” to happen in 2024 is/will be. It’s basically what a top zeitgeist event is for K-ent and here are some of the contenders: mega hit and award winning movie Exhuma, new cable ratings champion Queen of Tears, the one-two punch of cult hit drama Lovely Runner or the newly minted super popular actor Byun Woo Seok, the Min Hee Jin affair (i.e. Ador, HYBE, New Jeans, teary accusation filled press conference, lawsuits, et. al.), Netflix hit cooking show Culinary Class Wars, and the first Korean writer to win the Nobel Prize in literature going to Han Kang. And of course with Squid Game 2 coming at year end it could blow it all up but may end up fitting better into a 2025 moment.