I’m sure Lee Jong Seok is wearing head-to-toe Burberry, which is one of my favorite effortlessly chic brands, but this is one major exception to my love of both. Lee Jong Seok was at the store opening event for Burberry in Seoul, looking healthy and well-rested, but everything on top of his natural charm was all wrong. The hair is styled in that split overly long look that makes me itch to grab a scissors and start snipping, and made all the worse with too much makeup spackled on him. But the outfit is the biggest offender, the black turtleneck is hard to pull off for any guy and Lee Jong Seok tries his best, except the black and white floral suit jacket is so ugly it needs to be burned. I just want to drag him behind a curtain and cut his clothes off before shoving him into a simple t-shirt and jeans combo to cleanse the visuals and return my Jong Seok to his intended glory.