Categories: K-dramas

Shit I Won’t Ever Buy Thanks to the Excessive and Heavy Handed PPL Insertion in The King: Eternal Monarch

Because the production of The King: Eternal Monarch decided to give all viewers the giant middle finger in the way it inserted product placement into the drama, imma give it right back and NEVER EVER buy any of the brands or items promoted in it. Okay, except for one but I’ll get to that in the end. There have been dramas before that did a lot of PPL but nothing has ever reach this level of suckery. These are the brands I now loathe and will steer clear of at supermarkets and whatnot, and this coming from someone who loves buying fun stuff that I see in K-dramas. Way to ruin it even for for me, TKEM!

In order of awful TKEM PPL here goes: Georgia (iced coffee and iced teas), Cell Return (face mask), bb.q Chicken, The Alley, Kahi skincare (multi-use balm and Jung Tae Eul in episode 10 even had a 2 minute long scene in a department store with a brand saleslady making her try to the products and she ends up buying one, *headdesk*), Jongga stir fried kimchee in a bag, Aston Martin Kiheung (I’m totally team Lambo from now on), and Paris Baguette. There are smaller PPL sponsors that don’t merit a mention because they paid less so aren’t shoved in our faces as much as the above. But there is one very nicely presented PPL sponsor – Gentle Monster sunglasses, I really like the ones worn early on in the drama by female leads Kim Go Eun and Jung Eun Chae. Okay, rant over.

I will however check out Gentle Monster sunglasses, the PPL was nicely done and the glasses all look great!

ockoala

View Comments

  • Advertisers are not happy with the low ratings and want full on ads with lines written in the script.

  • My theory is that this drama was written and created to advertise the products. That was their first priority. The story revolves around the products.

    So from that perspective, if that’s the case, it’s the longest and most expensive commercial ever—over 16 hours long lol

    I’m expecting fried chicken to be the main entree at their wedding and Paris Baguette for dessert.

  • You need to spice your blog up. The nagging is getting monotonous. Try to incorporate the PPL in your commentary:

    - This show deserves a better roasting than Georgia Coffee
    - This show is dryer than a Paris Baguette sandwich
    - The show is more difficult to digest than BBQ Olive Chicken
    - The ratings drop faster than an Aston Martin
    - The Cell Return facemask can boost collagen, but not the viewership
    - Kahi multibalm is more versatile than Lee Min Ho
    - There is a more chemistry in a pack of Jongga kimchi than between Lee Min Ho and Kim Go Eun

    • This is gold! If I was the owner of this blog, I would hire you in a heart beat to write all the headlines of each post Lol

      • It’s a shame you forgot their biggest sponsor, The Alley!

        —the show is a drought of ideas unlike the smooth creamy, thirst-quencher drinks from The Alley.
        —The romance is a gutter ball unlike the strikes at The Alley.
        —the show will continue to fail even your lowest expectations but not at The alley.

      • I could not come up with a snarky one on The Alley. The one I had was too offensive and a bit too long, but perhaps you like it:

        - Watching The King does more harm to your brain than the milk in The Alley Deerioca does to lactose intolerant people

        Alternatively you can do something with "diarrhoea" and "lactose intolerance" (ie The King produces more diarrhoea than... etc. etc.), but I could not come up with a snappy and lighthearted sentence.

    • "Kahi multibalm is more versatile than Lee Min Ho" Dang.That's brutal.:D :D

      I literally spit my coffee after reading that. Thanks for the good laugh chingu yah :D :D :D

    • This is so witty and funny. You did marketing and advertising way better than those behind TKEM...LMAO

    • -The PPL does more harm to The King than the milk in The Alley's Deerioca does to lactose intolerant people

    • - Gentle Monster Sunglasses protects Kim Eun Sook from the sun, but not from writing a bad story

  • I’ve had a feeling for a long time that the author of this blog has changed. The tone has become more childish and content also more aggressive.

    • I agree and have suspected this over the last few weeks at least. The author seems to have changed or there is a co author on board. The childish tone is rather off putting. After almost a decade, I think I’ll stop reading now. Obviously some people enjoy this style but it’s not for me.

      • Same. This blog has been my everyday ritual for years, but I think it’s healthier for me to just let it go since the content doesn’t match my likes anymore. Bye everyone! We had some nice discussions here sometimes!

    • Yup she has become arrogant. She was always likr that. Was sugarcoating her words for sometime

      • And you must like that, right adyjunjihyun? Because you are still here after all this time.

      • Bcoz i dont let online comments affect me. Here people take things to heart. I m just having time pass

    • are you guys new? koala has always been about the drama and the petty and the nasty and the more negative/childish stuff to the industry with a side of rumors and controversy lol in fact it used to be way worse in the past (years ago). i thought she had changed when all the articles became more neutral but thankfully she's back on track. this is the evil cousin to dramabeans' unicorns and rainbows everything is great paradise.

      yall would've had a stroke in the golden 2007-2012 days of kdrama blogging.

  • Kim go eun has quite a good amount of cfs including chanel and around double digit overall. She is doing well in that department as well without mediaplaying articles like some other who used to say back in 2012 that she has outearned kim tae hee as newbie????

    • What's the point of boasting about KGE's CFs when other idols (like BP members) made many CFs and endorse waaaay more luxurious brands than her... And also when PPL is one of the reasons for her messed up drama, what a shame.. LMAO

      • Kge is channel ambassador before jennie. She doesnt mediaplay and when new yg girl group debuts it will be over for bp and with 13 songs in career they will be finished by then. Happens to every gg member unless they cross over like yoona taeyeon anf that showpiece
        She has dounle digits cfs on par with jennie. Jisso rose doesnt have many cfs in solo. By your logic bts will be behind bp as they dont take solo cfa
        But everyone knows they have highest rate.
        And lisa is non korea and sea market gives her opportunity as well as now china.
        Wait for new yg gg. N ur girls will be over. But kge is going to past more lol

      • And bp is image is based on brands. No wonder people call them models not musicians and untalented.??? Where is their discography? 13 songs???
        No wonder they r known as modelpibk and gg have short self life. Like 7 years. Rather have long career than quick peaks??? rather have twice like discography. Imagibe having 14 songs in 4 years. Tragic. No talent at all. Can't self produce like other yg groups either. Jennie looks more happy with fashion shows than performing. Tragic. Blonks r worst fandom

    • @ady
      youre so back. talking bout Cfs and im missing the profit.

      are you gonna admit that TKEM IS a big big big FLOp? 5.2 % rating with Kim Go eun, the chanel muse and Lee min no no no (whos hyped and cant act and KES?

    • @ady "because I dont let online comments affect me? Hahaha... is that why you call people names here? Because you couldn't be bothered by what they say, when what they say isn't different from you?

      Someone said here you're practically contributing to the success of this blog. I agree completely. What you say or do, when you click, even if you lie like this, just means another click. So yah, on behalf of koala, I guess that you?

      • Why r u so obsessed witb me? Other day all i see u people commenting on me when i was absent for couple of days. Jeez i dont talk about u guys in every article and about ur comments
        Only i see u guys getting affected and writing essays on me and my comments. Get a hobby

  • Indeed, i have dropped this show for its blatant, in-your-face PPLs. Quite insulting actually.

  • i might be biased because i am a marvel fan but at least the eun seob iron man face mask PPL was entertaining, the rest? meh.

    • That iron mask facial helmet costs a pretty penny: it's about 2000 dollar. I wonder if it's that good. Most probably I'll be better off investing in a good laser session with a dermatologist.

      • Maybe it helps in long term. Might be a good investment. Will checkout reviews amd might buy it if they r good

  • I feel this way every time I see and awkward PPL for Subway in Korean dramas. Never again

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