Man, if it weren’t for Arthdal Chronicles as the outlier, and TBH everyone did think would be a huge hit, then I would believe that Song Joong Ki has the midas touch. Every drama other than AC where he has been a lead has been ratings hits and this new one Reborn Rich is setting new cable records. Episode 4 on Friday got 11.800% ratings and Saturday’s episode 5 hit 14.758%. The only other cable drama to break 14% as fast was The World of the Married which hit 14.676% also in its episode 5. Yesterdays episode 4 was EPIC, OMG I watched every second riveted and loved all the mind games and one upsmanship. But today’s episode 5 felt like a retread and I worry there are only so many times the drama can show Soonyang people trying to buy another company and all the machinations behind it while Song Joong Ki as reborn Do Joon pulls different strings in the background all the while investing his way to multitudes of billions thanks to knowing which new companies to buy (Amazon), which crises to take advantage of (IMG crisis). Do Joon is a cipher because he can’t show too much personality needing to play the dutiful smart grandson so it’s all the supporting characters and the incredible veterans playing each role that shine more with their visceral hunger for power, wealth, and validation.