Magnificent. Beautiful. Stunning. What the heck was W Korea doing publishing the stills of Lee Min Jung and Jang Geun Seok’s Cartier Bague photoshoot first before the actual CF movie was released? The stills do not do this CF justice, which I found simply sublime, quiet and introspective, desolate yet immersive. To say I loved the full 6-minute CF is just a weaksauce description of how mesmerizing it was to watch.
The decision to keep the CF nearly free of background music, allowing Jang Geun Seok’s buttery voice and the sound of the windy desert to heighten the sense of wonder was a brilliant idea. Since Cartier is my favorite jeweler and I hardly need more reasons to add more pieces to my collection, but hot damn this CF made me want to run to the store immediately and start splurging. Good job Cartier, you have succeeded masterfully in enticing me.
Full CF for Cartier Bague: