Jung So Min just switched agencies to SM C&C (culture and contents) and already the company has produced glossy new head shots of her plastered all over its website. Good for her, to have her new agency really make an effort to package her into Jung So Min v.2. It’s been 3 years since her debut and she’s no longer an ingenue and has lost all her baby fat (and then some). She looks fantastic in these head shots, most of which are better than even the recent magazine pictorials coming out of Korea. Sometimes less is more, and here Jung So Min is the star and not some PPL useless or a location shoot that hardly even shows up in the background. I wouldn’t be surprised if SM C&C announces her next project in the next few weeks. Sometimes it’s not how awesome you are, it’s who you know. Sad reality of life, but true, and SM knows a lot of people in all the right places. If the casting of Han Ye Ri is confirmed for the MBC K-drama Beautiful Man, and without getting into anything related to the headlining star Jang Geun Seok, I think Jung So Min dodged a bullet since just don’t like the female character in that drama and it looks like its DOA based on its time slot competition and subject matter. First off, manhwa and manga adaptations have more often then not unloved in Korea ratings-wise since the unexpected hit that was Boys Before Flowers. Jung So Min’s own Playful Kiss tanked, and along the way the ratings detritus includes To the Beautiful You, Mary Stayed Out All Night, Tamra the Island, and Flower Boy Next Door. Gaksital got decent ratings but it was less a frothy comic and more a graphic novel. With the combination of a typically low-rated source material and Jang Geun Seok has been really dismissed ratings-wise in Korea, it would be a career set back for Jung So Min to take on this project. Though I think she might be the best leading lady choice for Beautiful Man, for she has this earnest earthiness that transforms doormat female leads into someone who has an goal that we can root for. Even if that goal to do to anything for the man she loves. I won’t think too much about it, if she takes the drama then I’ll wait and see how it turns out. If she ends up in another project then I’ll render an opinion on that. Overall I’m excited about how her career will develop under SM C&C and fingers crossed it turns out to be a wise career move in a few years time.