The Chinese noose tightening on Hallyu continues and the latest high profile casualty is K-actress Jeon Ji Hyun losing her endorsement campaign for Chinese cellphone brand Oppo‘s newest handset the R9. Jeon Ji Hyun landed the campaign just one month ago in October and Oppo is reportedly paying a hefty price for her to be the R9 spokeswoman, much like Song Joong Ki was paid an astronomical sum by Chinese cellphone brand Vivo to be the face of the brand in China. To be clear, the Chinese companies are reportedly frustrated by the government’s pressure on them to swap out Korean star endorsements, which require paying termination fees on top of not being able to get already paid fees back. Jeon Ji Hyun’s R9 ads have been put up only a few weeks ago and will now all be taken down and stepping in as the new Chinese face of the R9 handset is C-actress Angelababy.
Angelababy is no stranger to cellphone endorsements – she was the face of Chinese cellphone brand Meitu’s M4 phone. Her Oppo ad campaign will reportedly launch next month.