Yet another big change is coming for our beloved K-dramas, now finishing up the second decade of dominance since the spread of Hallyu in the early 2000s. Due to the many factors leading to the dwindling sale price of K-dramas overseas and viewership domestically, both of which hit the bottom line directly for production companies, K-drama lengths are being shortened to just 60 minutes an episode rather than the standard 67 minutes. This will save the production companies hundreds of millions of won per episode and all the networks and production companies have agreed to do this going forward. Looks like the dawn of pre-production is now heading to the daylight of shortened running times, and who knows what else to come as the increasing financial pressure mounts of Hallyu dramas.
Another positive result of the shortened running times per episode is a reprieve from the grueling live filming schedule if there is less air time to squeeze output. I expect to see even more PPL in the future to keep the industry afloat.