Oh boy, this sounds like a really bad idea from even 50,000 feet away. Popular Hallyu actor Kim Soo Hyun is reportedly not going to renew his KeyEast contract and plans to set up his own agency with his cousin managing. Normally successful stars setting up their own agency after 10 plus years of making boatloads of money for their first agency is totally understandable. Time to take control and also keep more cut of the share. But Kim Soo Hyun’s success with dramas and movies feels so tied to KeyEast and the savvy projects they signed him up for, and his solo outing before going to the military was the indie movie Real made with his cousin that was such a horrific hot mess it has been erased from my memory. He can set up his own agency but please stay away from said Real-related cousin. And perhaps consider negotiating a better contract with KeyEast, sometimes clout and a savvy agency is much appreciated in the longer run.