It’s back to business in episode 11 of Start-Up, like the last two emo-laden episodes were the brief respite the leads needed before rolling up their sleeves and focusing in the task at hand. I enjoy seeing both sides but it could have been better incorporated. Samsan Tech and In Jae Company continue to be pitted against each other, solely on the CEOs being estranged sisters and topically on both company has AI has the underlying tech. Demo Day was short and sweet, not get dragged out and using every moment to full measure – Do San and his dad able to hold different positions and him learning honesty is the best way, and Dal Mi going from nervous in the last episode to confident and capable. I’m not buying Ji Pyeong’s near emotional pause after finding out that his tough grilling may be the cause (proximate or direct) of Yong San’s brother’s suicide after his Demo Day, because there is way more information needed to make that giant leap. I did buy Ji Pyeong questioning his way and approach to business and feeling comforted when Dal Mi reached out to care about him. I’m glad the romance and love triangle was dialed down, not that I don’t enjoy it, but this drama is so much more than that. Now the Samsan Tech team will learn they have MUCH more to learn in the start-up world after biting too fast on the first apple offered.