SBS Drama Switch Premieres at Ratings Lead But Overall Viewership Declines

The ratings are out for a new drama shakeup this Wed-Thurs on prime time K-dramas and I’d call it a pyhrric victory. The arrival of legal thriller Switch (Change the World) with Jang Geun Seok and Han Ye Ri brought in 7.0%, 7.9% for the first two Wed episodes and then 6.8% and 7.6% for the Thurs episodes. Contrast that with Mystery Queen 2¬†with 6.8% on Wed and then 6.7% on Thurs, and the MBC drama Let’s Hold Hands and Watch the Sunset Together getting around 3-4% ratings, overall the Wed-Thurs time slot is supremely lacking in total viewership to an astonishing degree. I guess it behooves mentioning that tvN cable drama My Ahjusshi is netting 3.6111% ratings and it’s clear quality does bring in eyeballs but there still needs to be a catalyst to bring back to the lost viewership overall of people just not watching TV at all. I’m way too backlogged and haven’t started any Wed-Thurs drama so have no comment on quality and excitement but remain worried about attrition of overall audience. Continue reading

Yoon Sang Hyun and Han Hye Jin Offered Leads in Next MBC Wed-Thurs Drama Let’s Hold Hands Tightly and Watch the Sunset

MBC has decided to take a sensible break from premiering new K-dramas in 2018 that dovetails nicely with the Pyeonchang 2018 Winter Olympics schedule. Mon-Tues drama Two Cops and Wed-Thurs drama I am Not a Robot both end in late … Continue reading