It’s been a slower than usual summer season for K-movies, other than for the 3rd installment of The Roundup: No Way Out topping three weekends at the box office and Smugglers one weekend, it’s been Hollywood movies at the top. The next big name flick to try to lure audiences in will be Concrete Utopia, the disaster movie starring Lee … Continue reading →
The South Korean Ministry of Culture, Sports and Tourism and its affiliate the Korean Culture and Information Service released the results of a recent 2019 South Korean National Image survey. It polled 8000 people from 16 countries including within South Korea and asked who came to mind that is representative of the country. Coming in first is President Moon Jae … Continue reading →
Los Angeles was ground central last week for a black tie gala attended surprisingly by many many top Korean stars. The LACMA (Los Angeles County Museum of Art) held its 2016 Art Film Gala, with this year’s honorees Robert Irwin and Kathryn Bigelow. The event was sponsored by Gucci and in attendance at this confluence of fashion and cinema were … Continue reading →
Brand awareness and strength is a critical assessment element in the marketing industry, and stars have long since joined in the pool of companies and products which consumers connect with. The Korean advertising association released a data set this week naming the most valuable individual entertainment brands across the spectrum of industries and the results are mostly as expected. The … Continue reading →
