High Profile Lee Young Ae Comeback Drama Saimdang Wraps Up Disappointing Run But Makes Money Overseas

I don’t know anyone personally who watched recently wrapped SBS Wed-Thurs drama Saimdang: Light’s Diary, and judging from the sad sack ratings in Korea that’s the case as well. The drama was super high profile from the casting stage when it was announced as famed K-actress Lee Young Ae‘s comeback drama after thirteen years since record breaking hit Dae Jang Geum. The drama was fully pre-produced and easily sold overseas airing rights just on her name alone, alas the end product failed to ignite the interest on arrival and only puttered around from there on out based on the reviews and commentary.

It ended with only 28 episodes aired from the scheduled 30 filmed, leaving with so little fanfare compared to how it premiered. It’s too early to tell if this will dim Lee Young Ae’s aura but her name power got this drama sold to so many overseas countries for airing that the production has revealed that it’s made its budget back on that alone. Speaking of which, reportedly the Chinese rights buyer has to pay the full licensing fee even if it never gets approval to air in China thanks to recent THAAD and ongoing SARFT restrictions. Continue reading

While You Were Sleeping Tops C-netizens Rank of 10 Most Anticipated K-dramas of 2017

Many of the 2017 K-dramas were announced in late 2016, and a few even starting filming last year already. C-netizens are also taking stock of the offerings soon to come and there was a recent poll showing which K-dramas are … Continue reading

K-media Discusses How Descendants of the Sun is the Only Ratings Success Pre-produced K-drama in 2016

K-media is taking stock of 2016 and the results are not exactly promising for the future of pre-producing K-dramas. What was once a rarity such as the mega budget Legend felt like a norm in 2016 with a slew of … Continue reading

SBS Delays Lee Young Ae’s Drama Saimdang to January 2017 After Not Getting Chinese Simulcast Approval

The fallout from the Chinese spat with South Korea over THAAD is clearly continuing even after news coverage has died down since the heated summer months. The next casualty is the highly publicized fully pre-produced sageuk drama Saimdang: Light’s Dairy, … Continue reading