Lotte Duty Free is packaging a seven-for-one deal in terms of Hallyu stars and I find myself impressed with their ingenuity and willingness to go big. The poster is out for the brand’s tie-in web drama called First Kiss for the 7th Time, formerly First Kiss for the 6th Time but now one more K-actor has been added to the mix so the number of hotties has gone up. Starring a slew of Lotte endorsement stars including Lee Jun Ki, Park Hae Jin, Ji Chang Wook, Lee Jong Seok, Taecyeon, Kai, and Lee Min Ho, lucky leading lady Lee Cho Hee considers kissing the first six before finding her first kiss with the seventh guy. The whole story apparently takes place inside a Lotte Duty Free store and Choi Ji Woo makes a special appearance as a Lotte shopping fairy to help Lee Cho Hee pick her first kiss. Some of the leads made an appearance at the press conference yesterday so it’s nice to see some top male stars all assembled together.