Let’s get it out of the way, the ratings for episode 12 of The King: Eternal Monarch is 6.1% and 8.1%. This drama with the big name screenwriter, cast, and budget is an unequivocal flop domestically, which is the most important barometer of a drama’s success because it’s the ruler by which advertisers assess whether to buy ads and how much to pay. For analogy the Super Bowl isn’t measured by how well it airs overseas or on streaming, the biggest television event in the US remains measured by domestic ratings, period. With that said, everyone can go back and parse through the myriad reasons for the failure of TKEM, that needs to happen and from failure comes learning to be better. Single failures are nothing to be embarrassed about, who has’t failed before, it’s what one does from it that differentiates the long game winners from the losers.
With that said, episode 12 continued to suck majorly because half of the running time was devoted the quite possibly the dumbest romance Kim Eun Sook (queen of romance) has ever written. The only possible way to redeem the OTP is if they have fallen in love before (off screen) in an alternate time line in addition to the parallel universes so really their first meeting at the end of episode 1 was a “reunion” ergo we viewers need to accept the love developed properly we just didn’t get to see it. Aside from there is no foundation laid and the romantic moments are so cringey I can’t even. I want more reveals and didn’t get that many still. What a shame as there is only 4 more episodes left to explain it all.