CF models need to make me (the consumer) want to try whatever they are shilling. Be it a beverage, food item, home appliance, car, jewelry, whatever it is there needs to elicit a desire on the part of the consumer to be curious and want to test it out. Kim Yoo Jung is the face of a bottled water CF and in the newly released stills she’s just a rockstar level skillz in making water in a bottle look refreshing, tasty, and if I drink it makes me think it’s good for me and I will maybe look at healthy and radiant as her lol. She’s been filming the SBS sageuk drama Hong Chun Gi which is luckily slated for a fall 2021 premiere so hopefully the crazy going on in K-dramas will have abated by then. I can’t wait to see her back to sageuk form and enjoy getting periodic updates from her modern CFs.