
It’s the 30th anniversary next month in November 2022 for Elle Korea and it feels like a later entry for the magazine into South Korea than expected. It started sharing and influencing fashion in the early 90’s but missed the fast growth transition years of the 80’s. But in the intervening three decades South Korea is now not just a consumer of fashion but a leader thanks to it’s export of K-pop and K-ent movies and dramas. The anniversary pictorial has multiple cover models showcasing varied styles from subdued classic to avant garde playful. The cover models are Gong Yoo, Kim Go Eun, Park Seo Joon, Lee Sung Kyung, Jennie, and G-Dragon, so check out the striking looks here.
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