With screenwriter Kim Eun Sook in the news this week with her post-Heirs drama update, naturally it would lead me to wonder what the heck Lee Min Ho has been up to. It’s still a bizarre casting choice for him to play an emo high school student, it worked five years earlier in his break out drama role in Boys Before Flowers but by the time he reprised it for Heirs the entire shtick was stale. He also got his thunder stolen by Kim Woo Bin, who was playing an even more reprehensible male lead, and that was partly due to an excess of electric charisma from Kim Woo Bin. Sometimes I felt like Min Ho-shhi was sleepwalking his way through the Heirs detritus. Up next for Lee Min Ho is his first movie role in eight years in the dark gangster flick Gangnam Blues. It might even be his last acting project were he to enlist later this year or early next year, which could be leaving on a high note since Heirs made him even more popular. Or he could try to leave on an artistic high note either through a revelatory performance in Gangnam Blues or pick another drama that emphasizes quality over PPL opportunity. There has been no shortage of CF opportunities being thrown at Lee Min Ho, and unlike popular Kim Soo Hyun who picked a sticky controversial mineral water CF that got him in hot water with the K-netizens, so far Lee Min Ho’s endorsements have been all acceptable in a vanilla way. This might be his edgiest one yet, LOL, as he just shot a CF for a Chinese motorcycle brand. What? You couldn’t tell based on his brooding leather jacket pose above? He may not always light my screen on fire but I have such a soft spot for him and enjoy very much keeping an eye on his career.
The official commercial video and stills haven’t been released yet but there are plenty of BTS pics available that are interesting enough to share. I can buy Kim Woo Bin as the bad boy on a motorcycle but when Lee Min Ho does it I think of an asexual Korean version of James Dean in Rebel Without a Cause. Maybe that was exactly the image the motorcycle brand was going for?
“Beam me up, Scotty.“