I still remember when Beanpole was repped by the young spokescouple of Kim Soo Hyun and Suzy right after their Dream High days. I loved those ad campaigns so much, and the two young cuties have gone to stratospheric heights since then in their respective entertainment careers. Now Kim Soo Hyun has long moved beyond Beanpole in his vast endorsement portfolio while Suzy remains the face of the brand, and has added modeling for its accessories line.
Beanpole is targeted at a younger demographic so this latest star collaboration of Suzy with messaging app Kakao Talk is a brilliant stroke of synergy. Suzy helped design the line of Beanpole + Kakao purses in colors like pink, blue, and dark blue, with designs that range from envelope clutches to smaller Birkin-inspired or simple messenger-shaped shoulder bags. If I were in that demographic then I would totally go for the adorably chic dark blue one. It’s also nice seeing Suzy photographed with such warmth and simplicity, she really is a naturally pretty girl and actually looks the best in a less is more way.