I can’t believe I’m posting about this – but I really really like Jessica‘s first solo single off her comeback mini-album. Those unfamiliar with K-pop may need the background first, that Jessica was a member of top girl group SNSD (Girl’s Generation) but was kicked out a year and half ago for supposedly half-assing her participating and being more into her solo designer career than the collective. I didn’t care since one less girl out of nine isn’t a major ripple in the SNSD herd, not to mention she’s such a bad actress which is my only impression of her I figured her idol girl efforts weren’t much better.
In the year and half since she’s been active in China and her sunglasses and accessories design brand. That’s not a bad career trajectory, but recently she announced a comeback as a solo singer in Korea and that had her fans excited and those who loathed her frothing at the mouth. In a major reversal of expectations, for me at least, her first solo single “Fly” is simply awesome. I heart it so much, from the hook to the great empowerment message with the undercurrent of being willing to take the harder path. Good for Jessica, produce a great product to prove herself is indeed the best comeback one can hope for.
Jessica “Fly” Official MV: