Aside from the cheesy low budget early posters for Confidential Assignment 2: International, I figured this movie would appeal to the general public and be a moneymaker and good buzz for all involved. Then the last two weeks the cast and crew went all out on the promo circuit, I counted at least four different press conferences and events and multiple premieres, the dudes all looked similar but anytime Yoona had a different outfit I knew it was a different event lol. Then they cast did a smashing 1st Look pictorial and made me wish more movies would go all in with the press like this. Earlier in the summer the cast of Alienoid did it too and that movie was a hit. Confidential Assignment 2 joins that list albeit released at the tail end of the summer, but is catching the Chuseok festival so plenty of vacation days for folks to head to the movies. In just three days this movie crossed 1 million moviegoers, and passed 2 million in 6 days and counting.