Saying “Poor Park Bo Gum” feels wrong even for this occasion, because the young actor is so popular and rising right now nothing can really mar his teflon appeal. With that said, this is truly one of the most unfortunately makeup outings in recent memory for any celebrity. Park Bo Gum attended a jewelry brand event on Seoul looking like he was Heir-ified, i.e. been captured and transformed by the diabolical makeup artist for the male leads in the K-drama Heirs.

I made fun of Lee Min Ho, and to a lesser but still obvious extent Kim Woo Bin, for their massive piles of foundation and super shellacked pink lipstick for the filming of Heirs, not their doing or fault but still way unattractive on the faces of naturally good looking men. Seeing the same look on Park Bo Gum feels like the worst kind of deja vu, luckily his smile is so beaming and demeanor so cheerful it’s hard to not smile back at him, all the while plotting ways to attack him with cold cream.