A win is a win so I’m sure SBS is happy that it’s latest Mon-Tues offering continues the network dominance in that time slot. With that said, Temperature of Love premiered with 7.1% and 8.0% AGB nationwide ratings in the first two episodes, enough to lead the competition but it’s a sad state of affairs when none of the prime time dramas broke 10%. Second place A King Loves is heading towards a tomorrow and the penultimate episodes brought in 5.8% and 6.8% ratings, while over on KBS the 8-episode Lingerie Girls (Girls Generation 1979) garnered 4.1% ratings for episode 3.

Clearly viewer attrition and general television watching apathy is here to stay and unless there is one drama, or more than one, that hooks the audience then viewers are just not going to tune in leading to low ratings all around rather than redistribution. On the other hand, it is a rarity nowadays for romance dramas to win a time slot so congrats to Temperature of Love and leads Seo Hyun Jin and Yang Se Jong, and a special treat for me to just watch all the Kim Jae Wook to my heart’s content. Continue reading →