Brand awareness and strength is a critical assessment element in the marketing industry, and stars have long since joined in the pool of companies and products which consumers connect with. The Korean advertising association released a data set this week naming the most valuable individual entertainment brands across the spectrum of industries and the results are mostly as expected. The … Continue reading →
I don’t follow any brands, whatever the product it’s selling, so on occasion when I post about CFs it’s in relation to the spokesperson selected for that particular campaign who happens to be a star I like quite a lot. With that said, following an industry like K-ent for so many years, some things linger in the periphery of the … Continue reading →
Just because KBS is the ratings pits all year doesn’t mean it can’t throw a fun awards party and reward the acting talent that has attempted to infuse some excitement and life into the network’s drama. Things were going swimmingly at the 2015 KBS Drama Awards until the biggest award of the night, whereby KBS manage to split the baby … Continue reading →
Count me in among the group of Kim Soo Hyun fans who are happy that the insane hype around him is slowing down. Even if he’s still crazy popular in Korea and overseas, the intense scrutiny over his next project after the astronomical success of You From Another Star was basically setting him up to not reach anyone’s expectations. Except … Continue reading →
The top echelons of popularity when it comes to Hallyu stars feels like one of those elite clubs – hard to get in but once in it’s a breezy ride to stay on top. How else to explain the enduring popularity of the current set of It folks, the likes of which is starting to be a cut and paste … Continue reading →
For those wondering when the Korean love affair with Kim Soo Hyun will end, the answer is not anytime soon. Kim Soo Hyun and retired champion figure skater Kim Yuna have just been awarded the Daesang (Grand Prize) at the 2015Â National Brand Awards. It’s no surprise a country as patriotic and proud of its culture and heritage would have such … Continue reading →
The ranking of fan favorite Korea CF stars are out for 2015 as polled by the Korean Advertising Association, and the one-two spots from last year in 2014 remain unchanged. Come hell or high water, at this point Jeon Ji Hyun and Suzy are the champions of the domestic Korean CF world, not only ranking high in raking in the most money … Continue reading →
The return to television of famed screenwriter Kim Soo Hyun is going to happen in a big way, or more aptly in a long way. Kim Soo Hyun’s upcoming SBS weekend drama Yes That’s How It Is will be airing for 70-episodes, which is insanely long considering it’s not a half hour daily drama. That’s Jumong in length, and Jumong … Continue reading →
To the surprise of no one, Kim Soo Hyun racked up another Daesang this weekend, taking home the top prize at the 4th annual APAN Star Awards for his performance in Producer. Kim Hee Sun won Top Excellence Female in a Mini-series for Angry Mom while Lee Sung Min took home male equivalent for Misaeng. Lee Joon‘s performance in Heard … Continue reading →
Some may think C-netizens are harsh but I find them equal opportunity snarkers. They don’t riff only on foreign things, they are just as candid when it comes to pointing out the crappy stuff coming out of China. Case in point – the C-netizens are having a lulzworthy field day with a local wax museum in Sichuan province, deeming it … Continue reading →
Every time there is a survey of some sort, it’s always entertaining to casually peruse which star has maintained top dog popularity and who may have dropped off a bit. This weekend Section TV did a poll for its 800 episode, asking 800 people to name the Top 8 Big Stars of South Korea. This one sounds like a pure … Continue reading →
I’m sure the list of winners at Friday night’s Korean Drama Awards 2015 will certainly generate lots of buzz, mostly of the dismay and headshaking variety no doubt. This is one of those awards shows that are already low on the legitimacy totem pole, but having the Daesang go to Kim Soo Hyun in Producer for the second year in … Continue reading →
At this point, the list of Korean actors popular in China is so consistent in the last two years, I’m actually waiting for one of the stalwarts to do something stupid and drop off the chart, or for another crazy breakout moment when a contender edges off a longtime fave. During the summer months of 2015, the Korean and Chinese … Continue reading →
