Dilraba Dilmurat Leads the Value in Media of All Chinese Actresses Representing Top Brands at the Paris Fashion Shows

The Paris fall fashion shows are over and many top C-actresses were there attending for the brands where each is a global or Asia region ambassador. This week a marketing analysis came out ranking which actresses delivered the value in media (媒体价值) for their brand, i.e. how much the actress added actual dollar value in sales/exposure by the actress being covered by the media from around the world. Topping the list is no surprise Dilraba Dilmurat, who was valued at adding $18M USD in media value from her attending the shows. Next is Yang Mi who brought in $4.5M USD and third is a surprise with Qi Wei at $4M USD, and honesty the huge gape between Dilraba and any of the other C-stars brand value is what’s most interesting for me.

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C-stars Fashionably Wow at the Esquire China Man of the Year Gala

The 12th annual Esquire China Man of the Year awards took place in Beijing this week but it ended up being a lady star who stole the night. C-actress Alina Zhang (Zhang Ming) wowed in an exquisite eye-catching dress, accentuated … Continue reading

Star-studded Wuxia C-drama Ancient Sword Fantasy with Li Yi Feng and Yang Mi Premieres in Early July

Sometimes I wonder if SARFT releases decrees and suggestions and the Chinese networks give a collective shrug and go back to their regularly scheduled programming. A little over a month ago SARFT issued a suggestive letter that it wished all … Continue reading