High ratings usually means buzz but it takes an extraordinary set of circumstances to become a breakout so-called Event K-drama. That’s been the trend in recent years after the overall ratings decrease across the board in K-drama viewing with audiences going online rather than surrounding the television as a family in the evenings. K-ent is watching closely whether jTBC weekend drama Reborn Rich will become the next event drama. In the last five years there has been basically one a year and this year 2022 there is already one but there is room for truly connective stories that makes everyone want to talk about it or even know about it without having watched a single episode. It started with every parent’s dream/nightmare in Sky Castle, then fidelity is a pipe dream in The World of the Married, moving to makjang so crazy even crazy ran away Penthouse, then global hit Squid Game, and most recently autism presented with such intelligent storytelling in Extraordinary Attorney Woo. Reborn Rich definitely has the ratings to vy for a spot but whether it has the additional buzz remains to be seen. An event drama needs to have the entire country talking about it around water coolers.