It’s clear that K-beauty trends is sweeping into all corners in ways that don’t have a slowdown in sight unlike Hallyu entertainment’s limitations with drama or idol music. Beauty brands are constantly innovating new products and what is needed is brand awareness and thanks to the internet the Korean beauty brands are getting tons of that in recent years. Idol and variety star Hani has the striking looks that captivate me more than her more plastic counterparts, and for a while she went from full-figured to much too skinny to a nice middle ground. She’s modeling three different makeup looks for the upcoming issue of Beauty+ Magazine and I love all three and find it all quite wearable rather than stage makeup. Check it out for some inspiration, though if beauty tutorials have shown me it’s quite complicated to replicate a look that comes across as effortless. Continue reading →