Jeon Ji Hyun’s Stronghold on CFs Starts to Move to Current It Stars Girl Group NewJeans and K-actress Han So Hee

I think Jeon Ji Hyun can still sell anything in South Korea so having her as your brand’s CF model is a no brainer. But popularity from new gen in the past hasn’t affected her but K-ent is nothing that two long running CF campaigns with Jeon Ji Hyun have recently switched to new models after over a decade or more using her. Jewelry brand Stonehenge has the biggest girl group debut in the last year NewJeans as the new face while Asian Gap that is Giordano has brought together Han So Hee with Cha Eun Woo to refresh the campaign look. K-ent is wondering if this is the beginning of her losing more mainstream CFs to younger IT stars and we’ll have to wait and see on that.

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K-netizens Say there is a Beauty Style for Everyone From the Top 9 Classic K-actresses of the Original Hallyu Era with Song Hye Kyo, Jeon Ji Hyun, and Son Ye Jin Getting Most Votes

It’s undeniable that K-beauty has evolved but also morphed into a specific nearly identical look of the ideal – big eyes, shaved cheeks, high nose, white skin, etc. You know the look, and that meme with all the contestants for … Continue reading

Jeon Ji Hyun Leaves Culture Depot Along with Kim So Hyun, Seo Ji Hye, and Yoon Ji On to Follow CEO to Newly Formed Agency Ieum Hashtag

It’s rare to see a group agency move in tandem but that’s what has happened this week with a quarter moving to a newly formed agency. Jeon Ji Hyun is the biggest name that left Culture Depot and going with … Continue reading

High Profile Sat-Sun tvN Drama Jirisan Ends with 9.225% Ratings and Final Wave of Viewer Criticism on the Script Giving an Inexplicably Happy Ending

I legit forgot it was the final airing weekend of tvN Sat-Sun drama Jirisan. Normally such a high profile drama would be generating buzz and chatter heading into the finale but it was crickets because the ardent drama fans that … Continue reading

Jirisan Episode 4 Jumps Back to 9.384% Rating and Better Yet Audience Reviews are Positive and Say This Should Have Been Episode 1 as the Directing Problems are Gone and the Script is Tight

This has been a see-saw weekend for tvN weekend drama Jirisan (Mount Jiri) so it’s once again hard to see where this drama is headed for the long run in terms of ratings and audience reception. This Sunday’s episode 4 … Continue reading

tvN Sat-Sun Mountain Climbing Drama Jirisan with Jeon Ji Hyun and Joo Ji Hoon Premieres with Highest Weekend Ratings for Cable at 9.097%

This weekend is the premiere of new tvN Sat-Sun drama Jirisan (Mount Jiri) and boy was it a rollercoaster in K-ent during the week day before due to the scandal from the male lead of the previous drama Hometown Cha … Continue reading

Exciting Action and Moody Introspective Poster Sets for tvN Drama Jirisan Amp Up the Expectation for October 23rd Premiere

It’s just ten days away from the arrival of big budget tvN drama Jirisan (Mount Jiri), a new genre for K-dramas to tackle the outdoor action realm of mountaineering and mountain rescues. The drama stars Jeon Ji Hyun, Joo Ji … Continue reading