Gong Yoo Number 1 Most Loved Celebrity CF Endorser by Korean Brands Followed by Park Bo Gum and Soccer Star Son Heung Min

The year is coming to a close so there are more and more lists and polls to try and rank what happened in 2019. On the CF side, it feels like every single ad in South Korea features a celebrity and the consumers continue to lap it up. Topping the brands and advertisers most favorite celebrity endorser list is actor Gong Yoo, who actually hasn’t had any hits in nearly three years since 2016 when he did Goblin and Train to Busan in the same year. This year he played a supporting husband role in the female empowerment movie 1982 Kim Ji Young which was more an indie film. Kudos to Gong Yoo for remaining so strong and this year coming in second is Park Bo Gum with soccer star Son Heung Min in third place. Check out the full list below. Continue reading

Netizen Poll Selects Go Jun Hee, So Ji Sub, and Hyun Bin as Top Three K-ent Fashion Benchmarks

This is a new poll topic for me aside from the best looking or most popular varieties. K-netizens were polled on who among the current Korean stars personified the ideal “Fashion Benchmark”. It’s basically someone who is a walking fashion … Continue reading